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Soho is a brilliant place to stay if you're heading to London. This is the busiest square mile in the capital over 24 hours. You're bang in the middle of the city, it's neon-bright at night and the pavement cafes and bars are excellent people-watching spots during the day. That’s why Lovelydays have a superb selection of luxury properties for you to enjoy and make the most of your time in Soho. 

Rich with new and exciting restaurants, nightspots and shopping boutiques Soho is everything we love about being in London. We believe that you’ve not really seen London until you've had a saunter round Soho – please take a look and be part of the action as a guest in total luxury.

Our Lovelydays apartment guides highlight some of our favourite Soho amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip.

Fashionable Notting Hill is one of London's most iconic neighbourhoods. Best known as home of the world’s second biggest carnival (after Rio’s Mardi Gras) and home to the famous Portobello Road Market, this is also a serious destination for culture buffs and those on the hunt for a quintessential London experience. 

With the exception of the two-Michelin-starred Ledbury (a major food destination for its inventive modern European food), neighbourhood restaurants and independent cafes dominate in Notting Hill. In our property guides we share some of our local know how and recommendations for you to read and choose from. Of course Notting Hill is well positioned to provide access to the rest of London. 

Our Lovelydays apartment guides highlight some of our favourite Notting Hill amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip.

This is where Lovelydays is headquartered so we’d like to say we know what we talking about!

Just minutes away from Oxford Street but miles away in ambience, Marylebone is a surprising pocket of calm located in the very heart of London. Distinguished by leafy streets lined with stately period homes and stylish boutiques, it’s a true urban village complete with colourful local characters and a weekly farmers' market. Lovelydays gives you access to a selection of homes that form a part of the very fabric of this community. We love Marylebone!

Life centres on the busy high street, which positively brims with quaint cafes, unique independent stores and high end design retailers. Cafes and restaurants spill on to pavements and you're unlikely to spend a day cafe hopping here without bumping into a friendly face. 

Our Lovelydays apartment guides highlight some of our favourite Marylebone amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip.

Located just to the south of Hyde Park, Knightsbridge is world renowned as one of Prime Central London’s most exclusive districts. It is also one of the most culturally and architecturally rich addresses; having some of the world’s finest museums, art galleries, landmarks and universities. These include the Victoria and Albert Museum, the Natural History Museum, the Science Museum and the Serpentine Galleries. The open spaces of Hyde Park and Kensington Gardens are on the doorstep, providing a vast leafy sanctuary of peace and quiet away from the hustle and bustle of city life. Lovelydays offers you some luxurious and refined properties to enjoy during your time in London with each specifically selected for its unique access to this luxury playground. 

Knightsbridge is home to world class shops and restaurants, with one of the highest densities of Michelin stars; on Sloane Street and Brompton Road one can find the flagship stores of iconic British and International brands as well as department stores, Harrods and Harvey Nichols. Knightsbridge is bordered on all sides by London’s equally desirable neighbourhoods, Mayfair, Belgravia, Chelsea, South Kensington, Kensington and Holland Park. 

Our Lovelydays apartment guides highlight some of our favourite Knightsbridge amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip.

Kensington is an upscale area with stately Victorian buildings and embassies. Tourists come to see dinosaurs at the Natural History Museum, hands-on displays at the Science Museum, and period furnishings at Kensington Palace. The grand Royal Albert Hall hosts concerts from classical to pop. Well-to-do shoppers frequent chic boutiques on Kensington High Street and antiques stores on Kensington Church Street.

As Kensington is filled with some of London’s greatest tourist attractions and a residential district for affluent Londoners you’ll find this a busy place to stay, with dense traffic on major through roads like Kensington Road. This is a small price to pay when you consider what’s on your doorstep and you will also find plenty of green open spaces like Kensington Gardens and Holland Park to escape to. Lovelydays have found several wonderful luxury residences for you to stay in and enjoy this up market location in London. 

Our Lovelydays apartment guides highlight some of our favourite Kensington amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip.

A shopping and entertainment hub in London's West End, Covent Garden centres on the elegant, car-free Piazza, home to fashion stores, craft stalls at the Apple Market, and the Royal Opera House. Street entertainers perform by 17th-century St. Paul’s Church, and the London Transport Museum houses vintage vehicles. Upscale restaurants serve European cuisines, and nearby theatres draw crowds for plays and musicals.

Our Lovelydays apartment guides highlight some of our favourite Covent Garden amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip. 

Located on the River Thames, we think the neighbourhood of Chelsea is absolutely gorgeous. The Albert Bridge has been called one of the most romantic places in the world, offering up a beautiful view of London. And the streets of Chelsea were once walked by the greatest musical artists of all time, including the Rolling Stones and The Beatles. 

Today, this is an affluent enclave that is notable for having the largest community of Americans expats living in London. Shopping is a sport in Chelsea. From huge brands to small, independent stores, you can get just about anything. There are classic clothing boutiques, edgy clothing stores, and everything in between. 

Our Lovelydays apartment guides highlight some of our favourite Chelsea amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip. 

Belgravia is a stunning area within Central and West London, it is part owned by the Duke of Westminster's Grosvenor Estate and renowned for its exclusive residential properties. Taking the name Belgravia from the Duke of Westminster's subsidiary title, Viscount Belgrave, Belgrave a small village near the family home at Eaton Hall. 

Belgravia is a relatively quiet area in comparison to those it borders. It offers a slower pace of life but is just a stone's throw away from bustling scenes at Buckingham Palace, the Guards Museum and the Tate Britain. The lively and luxurious Sloane Street is nearby, you will find designer boutiques, high street stores and there are numerous trendy bars and great culinary restaurants on the doorstep.

Our Lovelydays apartment guides highlight some of our favourite Belgravia amenities and our luxury concierge service will be delighted to make your arrangements before, during, or even for your next trip. 

Fitzrovia is located in thriving and trendy area on the borders of historic Bloomsbury and moments from the bustling Oxford Street and tranquil Regent’s Park. Fitzrovia has been described as an urban village with a bohemian history, and some of the words that come to mind if you were to describe this neighbourhood are swanky, trendy, chic and glamorous. An area steeped in tradition and also at the forefront of the capital’s best shops, restaurants and bars. Fitzrovia is the perfect central location.